In Manhattan's trendy Soho district, Gap Inc. 's (GPS) Old Navy chain has a prominent window sign telling shoppers it's open for business is Thanksgiving Day. Across the street, the British retailer Topshop promises early birds a free English breakfast Friday morning.
In fact, while retailers like Sears Holdings Corp. (SHLD) have been touting their holiday-season offerings since as early as summer time, and industry behemoth Wal-Mart Stores Inc. (WMT) Unfurled a Black Friday-style promotion a week early, the jostling will come to a climax Sunday with the official KickOff of the industry's most critical period. It's called Black Friday "Because it's the date is" Which retailers are traditionally expected to become Profitable for the year.
Against the backdrop of a Still-Struggling U.S. economy marked by a 26-year-high jobless rate, retailers from Target Corp. (TGT) to Best Buy Co.. (BBY) are opening their doors earlier than ever grieve or making their highest-profile specials, $ 3 from the slow cooker at Target to the $ 197 Hewlett-Packard (HPQ) laptop at Best Buy, Enticing and are competitive enough to drive their traffic Thurs Stores and set an upbeat tone for the season. Wal-Mart has emphasized in its ads that it will match prices in any local competitor's print ad.
Plan Of Attack
"You have to make your plan" for Black Friday weekend, said Barclays Capital analyst Robert Drbul in an interview, adding this weekend can be expected to generate 10% of total holiday season sales. "It's hard to play catch-up. A lot of what you are seeing (in terms of store promotions) is surgical and tactical. It's well-planned."
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